The Relationship Between Internal Marketing Practices And Employees’ Organizational Commitment, The Case Of Awash Insurance Company S.C.

dc.contributor.advisorMesfin, Tewodros (PhD)
dc.contributor.authorErtiro, Habtamu
dc.date.accessioned2018-10-19T06:45:41Z
dc.date.accessioned2023-11-04T14:08:46Z
dc.date.available2018-10-19T06:45:41Z
dc.date.available2023-11-04T14:08:46Z
dc.date.issued2017-06-22
dc.description.abstractThe objective of this study is to investigate the relationship between internal marketing and employees’ organizational commitment in Awash Insurance Company (AIC). This research uses a cross-sectional study to survey the relationship between internal marketing and employees’ organizational commitment. The population of interest in this study was professional staff of AIC. One hundred and twenty three questionnaires were distributed and 106 questionnaires were returned, yielding a response rate of 86.16%. The findings reveal that there is significant relationship between internal marketing and employees’ organizational commitment. It is recommended that there is need for AIC to sensitized of their role in spearheading internal marketing initiatives, for a more proactive approach and for effective implementation of internal marketing strategies. The study will be of value to future scholars by stimulating further research to develop a better understanding of internal marketing best practices applied in Ethiopian insurance industry.en_US
dc.identifier.urihttp://etd.aau.edu.et/handle/123456789/12952
dc.language.isoen_USen_US
dc.publisherAddis Ababa Universityen_US
dc.subjectInternal marketingen_US
dc.subjectemployees’ organizational commitmenten_US
dc.subjecthuman resource managementen_US
dc.titleThe Relationship Between Internal Marketing Practices And Employees’ Organizational Commitment, The Case Of Awash Insurance Company S.C.en_US
dc.typeThesisen_US

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