Factors Influencing Users’ Adoption of Mobile Banking Apps at Commercial Bank of Ethiopia
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Date
2024-06
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Addis Ababa University
Abstract
In a dynamic growth of mobile technology, the adoption and usage rate of mobile banking is still lower and shows adoption problem gaps since mobile banking started in our country banking industry. The main objective of this research was to investigate factors influencing mixed or both quantitative and qualitative research approach to the study. The main source of data was gathered or collected using questionnaires distributed to CBE Kaliti district grade 3 and 4 branches for mobile banking users and the head office system development department for interview questionnaires. Statistical Package for Social Sciences (SPSS) version 20 was used to analyze the data. Descriptive analysis based on mean and standard deviations, implementing two models IDT (Innovation Diffusion Theory) and UTAUT (Unified Theory of Acceptance and Use of Technology) have average mean values to adopt mobile banking apps and also Correlation analysis, and Multiple logistic regression model were used to analyze the gathered data. , relative advantage, and Compatibility have positively correlated with users of mobile banking adoption apps with the coefficient values of 1.172, 1.357, 1.189,and 1.302 respectively and the linear relationship(s) is statistically significant at p < 0.05. The multiple regression analysis result showed regressing independent variables against mobile banking app adoption, as dependent variables are positively correlated with all factors of those independent variables. This study recommended that to enhance the adoption rate of mobile banking CBE should use our local languages by customizing its features convenient to the customer as a standard like the English language.
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Keywords
Mobile Banking, Adoption, Commercial Bank of Ethiopia