The Strategic Role of Media Relations in Corporate Communication: The Case of Ministry of Revenues
| dc.contributor.advisor | Gebru, Amanuel (PhD) | |
| dc.contributor.author | Gedlu, Ziyen | |
| dc.date.accessioned | 2019-08-29T06:28:10Z | |
| dc.date.accessioned | 2023-11-08T13:37:45Z | |
| dc.date.available | 2019-08-29T06:28:10Z | |
| dc.date.available | 2023-11-08T13:37:45Z | |
| dc.date.issued | 2019-06 | |
| dc.description.abstract | The fundamental role of media relations is to publicize the activities of the organization. The Medias on the other hand are expected to use diverse sources in order to present different sides of the story. This leads to a good relationship between practitioners and journalists. The organization needs media as a channel to broadcast its message or print its message while the media need information from organization transmit to public. The main purpose of this study is to explore the strategic role of media relations in corporate communication of Ministry of Revenues. Research questions were raised in the study in order to meet the objective of the research. The researcher has customized the qualitative method to explore the role of media relations and data to be collected in the Ministry. There are models relating to corporate communication specially media relations were widely discussed in the literature review part. The researcher used the Grunig and Todd Hunt models. Data were collected through qualitative type of research methods, individual in- depth interviews and document analysis which helps for crosschecking media relations outlets and tools to reach the target audiences are used. The study has also forwarded recommendations that have a common understanding between the public and organizations symmetrical communication is very important. This helps to minimize misunderstanding between public and the organization. Keywords: Corporate communication, Media relations, Qualitative research, Acknowledgement | en_US |
| dc.identifier.uri | http://etd.aau.edu.et/handle/123456789/18896 | |
| dc.language.iso | en | en_US |
| dc.publisher | Addis Ababa University | en_US |
| dc.subject | Corporate communication | en_US |
| dc.subject | Media relations | en_US |
| dc.subject | Qualitative research | en_US |
| dc.title | The Strategic Role of Media Relations in Corporate Communication: The Case of Ministry of Revenues | en_US |
| dc.type | Thesis | en_US |