Assessement of the Factors Affecting Telebirr-Mobile Money Project Implementation: In the Case of Ethio Telecom
No Thumbnail Available
Date
2022-06
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Addis Ababa University
Abstract
Mobile money service allows mobile users to perform financial transactions using their mobile phones which helps to decline the physical use of money. This research paper aims to assess factors affecting Tele birr-Mobile Money project implementation in the case of Ethio telecom. Clear understanding of these factors will enable Telebirr mobile money service to develop suitable project management strategies, business models, processes, and enhanced project implementation. To address the research objective 83 employee who work under project team at Legahar and Melka Tower office were selected and used Census survey. Questioners were distributed to 83 employee and Interview held with the project manager. The main research instrument was a Likert 5 scale questionnaire to collect primary data. The collected data processed with the help of computer software package (SPSS version 23.00) and analyzed through descriptive statistics, frequency, percentage, mean and standard deviation. According to the findings of the study, with Comparison of the mean value of all Tele birr project implementation factors (Financial Regulation, technical team, customer awareness and attitude, Technology, covid 19, Top Management support, Compatibility) indicates that the mean score of “Technology feedback” (m=3.77) is the highest among others which indicates Tele birr is designed well to respond effectively to the behavior of the users and the environment depending on the platform. A responsive app design has a wide range of flexible layouts, grids, and images. On the contrary there a flexibility issues regarding API integration with the third-party system. (e.g., Merchant APP, Mini AP, Partner APP, etc… therefore the researcher recommend that Tele birr needs to have proper API development enhancement to be flexible enough to integrate with the third-party system.
Keywords: Telebirr, Project Implementation, Ethio telecom