The Effect of Supply Chain Integration on Supply Chain Performance: The Case of the Ethiopian Brewery Sector
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Date
2023-02-17
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Publisher
AAU
Abstract
The influence of supply chain integration (supply, internal, and customer integration) in the
Ethiopian brewery sector is examined in this thesis study. The major goal of this article is to
evaluate the impact of supply chain integration in the Ethiopian brewery industry. The research
examines many ideas such as internal supply chain integration, customer and supplier
integration, and operational performance. The study used an explanatory study design. A total of
171 respondents were chosen to participate in this study, Questionnaires and personal
interviews were used to obtain the primary type of data. Inferential statistics of correlation and
regression are used to analyze the acquired data. And the results of the investigation are as
follows. Internal integration and customer integration have a greater impact on operational
success than supplier integration. Internal integration, customer integration, and supplier
integration, on the other hand, all have a major positive impact on operational performance.
Finally, based on the findings, the following recommendations were made. Because these
variables contribute to improve operational performance, it is preferable to increase the extents
of integration of the three variables (internal integration, customer integration, and supplier
integration) in the Ethiopian brewery industry