The Challenges And Opportunities of public Relation Practice Focus on Addis Ababa Culture And Tourism Administration Bureau
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Date
2022-11
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Addis Ababa University
Abstract
This paper examined the challenges And opportunities of public relations within Addis AbabaCulture Tourism bureau This study employed case study design and followed qualitativeresearch approach in the data gathering using in-depth interview. And the study specificobjectives were to assess the challenge and opportunities of public relation on the bureau.And to analyze the appreciative role of public relations in the AddisAbaba culture and tourismbureau. Also, the researcher has used case study design.the student researcher collected the data by using two types of questions, It Means from AddisAbaba Culture And Tourism public relation practitioner And The Bureau selective Departmentemployee.In the interview 11 key informants are included in the study. Finally, the study found out that thebureau public relations had different kind of challenges specially the collapse of public-relationdepartment structure and unable to give enough attention to public relation profession. Howeverthe bureau had different challenges Beside this the study also discover a many assets Andopportunities of PR in the bureau.
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Addis Ababa Culture