“Assessment of the Effectiveness of Public Relations and Communication Practices in Promoting Ethiopian Coffee Export: The Case of Ethiopian Coffee and Tea Authority”
| dc.contributor.advisor | Mekasha, Mekuria (Assistant Professor) | |
| dc.contributor.author | Kemal Mohammed, Mohammednur | |
| dc.date.accessioned | 2020-09-25T06:17:07Z | |
| dc.date.accessioned | 2023-11-08T13:37:58Z | |
| dc.date.available | 2020-09-25T06:17:07Z | |
| dc.date.available | 2023-11-08T13:37:58Z | |
| dc.date.issued | 2020-06 | |
| dc.description.abstract | This research is conducted on the assessment of the effectiveness of Public Relations and Communication practices in promoting Ethiopian Coffee export with reference to Ethiopian Coffee and Tea Authority. The study employed qualitative research methodology with purposive and convenience sampling methods. Documents, survey questionnaire and interview are the sampling instruments used to collect data. Sixteen sample respondents are selected from ECTA and its stakeholders to fill the questionnaires and two interviews are taken from ECTA’s senior official. Through analyzing of the data collected the researcher drew findings that made the research to give conclusion and possible recommendations. Accordingly, the result obtained indicated that PR & Communication department of ECTA isn`t organized as core process and as part of the authority's dominant coalition. Lack of due attention by the senior management of the authority to the department is the main contributing factor for the ineffective practices of the department. Because of these, the practices of PR & Communication of the authority can`t met its duties and responsibilities as well as couldn’t act as the cotemporary PR disciple deserves. The research identified that ECTA`s PR couldn’t play significant role in promoting Ethiopian coffee globally. Thus, creating opportunities to raise the awareness of head and top management of the authority on roles Public relations is one of the possible solutions recommended. Furthermore, scholars have to put their effort for further studies on the practices of international public relations in relation with Ethiopian coffee export. | en_US |
| dc.identifier.uri | http://etd.aau.edu.et/handle/123456789/22441 | |
| dc.language.iso | en_US | en_US |
| dc.subject | survey questionnaire and interview are the sampling instruments used to collect data. | en_US |
| dc.title | “Assessment of the Effectiveness of Public Relations and Communication Practices in Promoting Ethiopian Coffee Export: The Case of Ethiopian Coffee and Tea Authority” | en_US |
| dc.type | Thesis | en_US |