Assessing Coverage of Children’s Issues on Oromia Television: The Case of Gaammee Program
| dc.contributor.advisor | Dinku, Getachew (PhD) | |
| dc.contributor.author | Gasula, Sutume | |
| dc.date.accessioned | 2018-07-03T07:54:04Z | |
| dc.date.accessioned | 2023-11-08T13:37:47Z | |
| dc.date.available | 2018-07-03T07:54:04Z | |
| dc.date.available | 2023-11-08T13:37:47Z | |
| dc.date.issued | 2017-06 | |
| dc.description.abstract | The topic of this research work was assessing of coverage of children’s issues on Oromia Television with regard to Gaammee Program. Accordingly, the study was aimed at assessing Coverage of children’s issues on OTV’s Gaammee program. To this end, survey techniques and semi structured interview were used. For this purpose, the researcher used purposive sampling technique to select areas where data were gained from audiences of OTV children program. For this reason, areas selected were Burayu and Adama cities of Oromia regional state. The researcher used Snow ball sampling technique to identify four schools-two-two schools from each city. After that, purposive sampling technique was used to gain the final target schools. Accordingly, 200 children were selected from the age of 8-12 from four schools (two from Burayu city and the other two from Adama city). Finally, random sampling technique was used to select classes from which children were selected. In doing this, quota sampling technique was used. In addition, an in-depth interview was carried out with Gaammee program producers. Then, the findings of the study revealed that gaps between interests of children audiences and Gaammee program producers on prioritization of contents of the programs, shortage of finances and human power from the side of program producers, influences of parents and peers and pressures from outer Television channels are factors that are affecting Gaammee program. Also; despite Gaammee is playing a role of agenda setting, an objection from children shows there is absence of presentation of problems children are facing, more specifically child abuse. When it is seen from the line of audiences’ satisfaction status, the study revealed that the audiences need to stay with the program only to the extent they cannot get substitutes for their own best interest. In addition to this, OTV Gaammee program coordinators are not detecting the satisfaction level of their audiences. Key Terms: Children issues; Children’s satisfaction and Program Contents | en_US |
| dc.identifier.uri | http://etd.aau.edu.et/handle/123456789/5746 | |
| dc.language.iso | en | en_US |
| dc.publisher | Addis Ababa University | en_US |
| dc.subject | Children issues | en_US |
| dc.subject | Children’s satisfaction and Program Contents | en_US |
| dc.title | Assessing Coverage of Children’s Issues on Oromia Television: The Case of Gaammee Program | en_US |
| dc.type | Thesis | en_US |