Supply Chain Collaboration with key Domestic Suppliers: A Case Study of Meta-Abo Brewery
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Date
2023-01-10
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A.A.U.
Abstract
The Main objective of this research was to study the supply chain collaboration status of the case company Meta Abo Brewery with its key domestic suppliers. The research is a qualitative study, which helps the researcher to analyze in detail the experiences, Opinions, feelings, and views of the target respondents through Semi structured interviews and focused group discussions. Since the study is a concept that could be answered by some supply chain employees and Medium or higher-level managers; purposive sampling was used as a sampling method. As part of the case company the researcher uses Observations as another means of data collection instrument. The data was collected from Employees of Meta abo brewery S.C located in Oromia region Sebeta city. The findings of the semi structured interviews; focused group discussion and researcher observation indicates that; the supply chain collaboration status of the case company with its key domestic suppliers is fairly good with a possibility of some improvements. As another set of interview was held with the representatives of the key domestic suppliers of Meta Abo Brewery S.C A similar but lower in magnitude result was given to the supply chain collaboration status of the case company. The research study analyses some indicators of supply chain collaboration in order to show the collaboration status of the case company, which are Information sharing, Goal congruence, Decision synchronization, Incentive alignment, resource sharing, collaborative communication and joint knowledge creation. From these indicators the case company is found to be in good status on information sharing, Incentive alignment, collaborative communication, and joint knowledge creation; the respondents give a Lower grade for decision synchronization, goal congruence, and resource sharing. The research finds some constraints that the case company has faced not to collaborate perfectly with its key domestic suppliers such as Payment Delays, The ownership transfer process of company and other internal problems; Based on this and other findings recommendations were suggested ; the company under study has to make on time payments to its suppliers; Create a real time information flow ;create a platform to have a
consistent and timely discussions with its key domestic suppliers; create clear understanding among the employees of the case company and that of the suppliers.
Supply chain collaboration; Key domestic suppliers; Information sharing, Goal congruence, Decision synchronization, incentive alignment, resource sharing ,collaborative communication, Joint knowledge creation