Contribution of Organizational Risk Management Practices: In the Case of Shega Events and Promotion Plc
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Date
2023-07
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Addis Ababa University
Abstract
The purpose of this study is to assess the contribution of organizational risk management practices implemented by Shega Events and Promotion Plc to the successful execution of the Bermel Festival project and to provide insights into how effective risk management practices can improve the success of event projects in Ethiopia. The study used a descriptive research design to identify and assess the contribution of organizational risk management to the overall success of the event. Purposive sampling with adjusted criteria was used to select 37 respondents, including event organizers, staff, and other stakeholders. The study found that effective organizational risk management practices have a positive relationship with the success of the festival. Specifically, the study identified several key risk management practices that related to the success of the event, including efficient emergency response planning, effective stakeholder involvement and
communication, risk monitoring and evaluation of progress, and education and training as a risk management practice. The study's findings suggest that implementing these practices can help event organizers identify potential issues early and take steps to address them, leading to a more successful event. The study's results can be used to inform future event planning and risk management practices in Ethiopia. By adopting effective risk management practices, event organizers can improve their decision-making processes, enhance their resilience, and achieve their strategic objectives. The study's findings also highlight the importance of investing in individuals and creating a talented team to achieve desired results. The study's limitations include the research’s focus on a single event,
which may limit the generalizability of the findings. Future research works could explore
the effectiveness of risk management practices in other event projects and industries in
Ethiopia.