Accessing the Practice and Challenge of Stakeholder Management in Ethiopian NGOs: In case of Three Roots International
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Date
2023-06
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Addis Ababa University
Abstract
Stakeholder management is a critical topic in project management for a successful project. NGOs are project-driven organizations which need stakeholder management for their success. Despite the importance of stakeholder management only few researches on NGOs in Ethiopia regarding their stakeholder management practice. This study therefore intends to access the practice and challenge of one of Ethiopian NGOs, Three Root International. The study employed qualitative case study approach. Stakeholder identification, plan stakeholder engagement, managing stakeholder engagement and monitor stakeholder engagement are the four components evaluated in order to access the practice of stakeholder management in Three Roots International. The study was conducted on 3 employees, 2 volunteers, and 5 beneficiaries of the NGO. The study on the employees is conducted based on the four components and the study on volunteers and beneficiaries is conducted in order to investigate the NGO’s practice in engaging these particular stakeholders in its project’s life cycle. The finding indicates that stakeholders are identified based on their impact on the project and by creating a communication for stakeholder and creating meaningful project vision, project design and make the stakeholders engage in training, participating in each cycle of the project is their planning mechanism. Stakeholders’ engagement is managed by working closely, make stakeholders participate in the project directly, training stakeholders and the communication strategies it uses. Stakeholders’ engagement method that is used by the NGO is positive response of contribution and opening up for stakeholders to participate based on their skill and knowledge, discussion in meeting. The challenge the NGO faces in stakeholder management is previous concept of development anticipated by the stakeholders which is assuming development incurred only by receiving money and resisting change for the new development concept. Based on the findings of this study, it is recommended that the NGO should extend its partnership with other stakeholders to address other community’s issues and should extend its communication strategies for volunteers in order to address beneficiaries demand according to their cultural context
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Keywords
stakeholder, stakeholder management