Factors Influencing The Use Of E-Banking Service In The Case Of Cbe
No Thumbnail Available
Date
2020-06
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
A.A.U
Abstract
The purpose of this paper is to investigate factors influencing the use of E-Banking service among customers of CBE through the use of UTAT2. Primary data was used through the use of questioners to solicit response from selected 384 respondents who are customers of selected branches of the CBE in Addis Ababa. The study employed structural equation modeling techniques that fulfills measurement construct validity through SPSS (version 23) and AMOS software. The Result showed E-banking and internet banking show similar results indicating significant relationship between PE, EE, FC, HM, PV and HT with BI furthermore the relationship between BI and use were also confirmed. The ATM channel shows there be a relationship between PE, EE, FC, PV and HT with BI. The result of Mobile Banking indicates there is a relationship between HM, PV and HT with BI. This Study suggests CBE need to enhance awareness program specifically to channels such as Mobile banking and the ATM service which lags behind the rest of the channels, the regulators need to catalyze and initiate the use of self-administered transaction payment to be legally acceptable by public bodies and other product and service providers to increase the base of customers who use the E-banking is an essential steps going forward.
Description
A Thesis Submitted to the Department of Management in Partial Fulfillment for the Requirement of the Master of Science in Management (M.Sc.)
Keywords
E-Banking, UTAUT2, CBE