Internal Media Pluralism: Practices Andproblems in Fana Broadcasting Corporate/Fbc/ News Magazine Coverage
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Date
2013-06
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Addis Ababa University
Abstract
The main purpose of this study was to examine the practices and problems of internal media pluralism in FBC‟s news magazine coverage. Internal media pluralism reflects how social and political diversities are reflected in media contents. Practising pluralism in the media content is very important for a vibrant democracy and development in a country like Ethiopia. Theories of public sphere and developmental journalism have been employed to guide the study. The study was based on three basic research questions and employed both quantitative and qualitative methods.
In the study, the news magazine was examined from the perspective of each determinants of internal media pluralism. The determinants were ownership and control, political, cultural and geographical (locational). The data were carefully analysed to examine the selected news magazine items with several analytical categories. The major findings of the study includes, about 80% of the news sources were government official at different level. So the participation of other potential news sources was very low. Geographically, about 85% of the news items were focused on the federal government and its seat Addis Ababa city administration. The representation of other regional states was found insufficient. After detailed and careful examining of the selected news magazine items with several analytical categories, the study concluded that the news magazine have been lacked pluralism. Finally, the study also forwarded some recommendations based on the conclusio
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Media Pluralism