Local Media Access and use by the Rastafarian Community in Shashemene
| dc.contributor.advisor | Simon, Gebremedhin (PhD) | |
| dc.contributor.author | Frew, Addisu | |
| dc.date.accessioned | 2021-03-31T06:47:28Z | |
| dc.date.accessioned | 2023-11-08T13:39:33Z | |
| dc.date.available | 2021-03-31T06:47:28Z | |
| dc.date.available | 2023-11-08T13:39:33Z | |
| dc.date.issued | 2011-06 | |
| dc.description.abstract | The aim of this study was to find out evidences about local media access and use by the Rastafarian community in Shashemene. It sought to explore and analyze the socia-cultural context of their life in Shashemene through their local media use. The study used both qualitative and quantitative approaches and employed in-depth interview and self-cnmpletion questionnaire for gathering data from the community membel"s. With this, the study attempted to examine different scholarly observations based on three dimensions: 1) Media access and transplanted people, 2) The audience analysis tradition with focus on culturalist view, 3) The historical background of the Rastafarian community in Shashemene. The combination of these three dimensions helps to shed light on this particular group. Hence, the findings Fom the study indicated that the community members had enough media technology devices/ services which can enable them local media outlets. Due to backward attitudes, local language deficiency, lade of psychological proximity and coverage by the local media; non media sources mmained th.e main source of local information for the community. Local media were sources of need gratification to cultivate children to Ethiopian wa!J of life, to leam local language and to tackle unfamiliarity by the community. | en_US |
| dc.identifier.uri | http://etd.aau.edu.et/handle/123456789/25825 | |
| dc.language.iso | en | en_US |
| dc.publisher | Addis Ababa University | en_US |
| dc.subject | Local Media Access | en_US |
| dc.title | Local Media Access and use by the Rastafarian Community in Shashemene | en_US |
| dc.type | Thesis | en_US |