The Role of Ethiopian Embassies in Promoting Tourism Destinations and Attractions in Ethiopia
| dc.contributor.advisor | Tesfaye Zeleke (PhD) | |
| dc.contributor.author | Endalew Yehualaw | |
| dc.date.accessioned | 2024-05-24T08:58:12Z | |
| dc.date.available | 2024-05-24T08:58:12Z | |
| dc.date.issued | 2022-11 | |
| dc.description.abstract | Ethiopia has an abundance of attractions such as wildlife, landscape, culture, scenery, history and archeology which helps generate tourists and economic development. The aim of the study was to investigate the role of Ethiopian embassies in promoting tourism destination and attractions. Exploratory study design was used to attain the purpose of the study. Qualitative research method was used to gather the data. The study found that workshop; seminars, Facebook, website, training and development, events and tourism brands were the main promotional techniques of Ethiopian tourist destinations and attractions tourist abroad and inside a country. The study also identified that construction of different tourism mega projects, expansion of star rate hotel, being sit of African union, international organizations and hosting of various embassies, Ethiopian airline, inscribed tangible and intangible heritages were the opportunities used for promoting Ethiopian tourist destinations and attractions. In addition to this, the study depicted that absence of clear rules, regulations for engagement in tourism, limited availability of budget, limited strategies set by Embassies in promoting tourism destinations and attractions, strong stakeholders engagement, absence of programs related tourism, lack of tourism events, and absence of trained man power on tourism destinations management and poor practices of documentation in tourism were the challenges which hinder embassies for the promotion of Ethiopian tourist destinations found in Ethiopia . The study concludes that tourism destinations and attractions in Ethiopian still requires advanced form of promotion it had not been well promoted in manners to expand tourism products and service. The study recommends that the Embassies, the Ministry of Tourism, the Ministry of Foreign Affairs together with others take holders work jointly to tackle the problems that encountered the promotion of tourist destinations and attractions found in Ethiopia. | |
| dc.identifier.uri | https://etd.aau.edu.et/handle/123456789/3026 | |
| dc.language.iso | en | |
| dc.publisher | Addis Ababa University | |
| dc.subject | tourist destinations | |
| dc.subject | attractions | |
| dc.subject | promotion | |
| dc.subject | tourism | |
| dc.title | The Role of Ethiopian Embassies in Promoting Tourism Destinations and Attractions in Ethiopia | |
| dc.type | Thesis |