Content Analysis on Programs Focusing on Disability Issues in Ethiopia State Media: - A Focus on Ethiopia Radio and ETV
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Date
2019-06
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Addis Ababa University
Abstract
This study attempts to investigate the contents of programs focusing on disability issues in Ethiopia state media: - A focus on Ethiopia Radio and Ethiopia Television Biruh Tesefa and Messmate Ytessanachew programs. The researcher selected purposefully programs broadcast during the period of November 1, 2011 E.C to April 30, 2011 E.C from Biruh Tesefa and February 1, 2011 E.C to April 30, 2011 E.C from Messmate Yetessanachew. In order to attain the stated objective, the study has raised major research questions related to, the predominant type of disability and themes that is frequently covered by the programs, gaps between the program and the standard of good radio and television programs focusing on disability issues, factors that affect the content of the program and possibilities to enhance Media contributions to produce quality programs focusing on disability issues. In order to undertake the assignment social responsibility and media ownership theory were employed. Both quantitative and qualitative methodology were used to analyze the data. Content analysis was employed as a main method. In depth interviews were also made with six peoples which is direct related to the programs. i.e. program coordinators of both station(two), producer(two) and journalists of both programs(two). The program content was categorized in type and theme of both programs. Findings generally indicated that visual impaired and physical disabilities was the dominant types of disability covered in Biruh Tesefa programs and hearing impairment was the dominant types of disability covered in Messmate Yetessanachew programs. In relation to programs theme the findings indicated that both programs highly focus on social issues of disabilities. There is inappropriate use of language towards Persons with disabilities and use mixed language which is difficult for the target audience to fully understand the message during broadcast the programs understand in the programs. The finding also shows that both programs do not take into account audiences’ feedback and there is no revision made to both programs focusing on disability issues format that is used for more than 17 years. The data has also given away that the program scheduling is not regular; it could be broadcast in different time, date. In addition, the finding also reveals that working journalists and producers of both programs are very limited in numbers and they also haven’t journalism background or received regular training opportunities to cover disabilities issue and produce programs. covering all types of disability and its issues both programs are loose due to internal and external challenges. Based on the finding, some recommendations were forwarded.
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Journalisme