Factors affecting customers’ adoption of digital payment platform: in the case of telebirr at Addis Ababa city
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Date
2024-11
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Addis Ababa University
Abstract
The rapid rise of digital transactions and online shopping has created a strong demand formodern payment solutions. This shift presents numerous opportunities customers attracted and
convinced to use digital transaction mechanisms alongside has operational challenges forcompanies and this suggests introducing new products or enhancing existing ones, businesses
can capitalize on this growing market, gain a competitive edge, and increase profits. This studydeals with the investigation factors that drive or hinder the adoption of telebirr digital payment
services in Addis Ababa, takes an early lead to strengthen its position ahead. 295 valid closeendedsurveys were gathered and evaluated, a variety of descriptive and inferential statistics
were employed to analyze the data was gathered. The finding discovered that, 30.2% of adoptionof Tele birr caused by perceived ease of use, 42.6% of Tele birr adoption caused by perceived
usefulness, 9% of Tele birr adoption is due to trust and 13.1% of telebirr digital paymentadoption caused by consumers’ innovativeness, while perceived risk match was not statically
significant to adoption of telebirr digital payment. Finally, recommended to apply user-friendlyinterfaces, intuitive design for easy navigation, make it accessible to a wide range of people,
ensure compatibility with various devices and operating systems, Highlight the time-savingfeatures and convenience of using telebirr for daily transactions, optimize the platform, ensure
that the system maintains high levels of trustworthiness. More over regularly introduce newfeatures, updates, and services to keep the platform fresh and engaging for users.
Keywords: Adoption, Customers innovativeness, Digital payment system, Electronictransaction, Mobile wallet, Perceived ease of use, Perceived usefulness, Perceived risk, Trust.