Factor Influencing Consumer Purchasing Decision in the Selection of Real Estate in Addis Ababa
| dc.contributor.advisor | G/Medhin, Mulugeta (PhD) | |
| dc.contributor.author | Aynekulu, Mekdes | |
| dc.date.accessioned | 2022-02-24T07:00:00Z | |
| dc.date.accessioned | 2023-11-04T14:12:18Z | |
| dc.date.available | 2022-02-24T07:00:00Z | |
| dc.date.available | 2023-11-04T14:12:18Z | |
| dc.date.issued | 2021-06 | |
| dc.description.abstract | The purpose of this study was to examine factors influencing consumer purchasing decision in the selection of real estate companies in Addis Ababa. The researcher has studied the influence of, Distance (nearness to a city, school, transport accessibility, public transportation, distance from Hospitals), Environment (exposed to noise, nice environment, safety, air pollutants, near to playground), Demography (income, age, gender, occupation), Building Structure (size of living area, design and layout, internal and external structure, privacy and number of room) on consumers purchasing decision of real estate. In order to collect the data, survey questionnaire was distributed to 384 consumers who have actually bought and currently living in the houses. Descriptive frequency and percentage have been directed to investigate the segment qualities of the objective respondents.. Using Multiple Regression model, this research is useful to examine the relationship between the four independent variables (Distance, Environment, Demography, and Building Structure) to one dependent variable (purchase decision) after gathering all the given assumptions successfully Statistical Package for Social Science (SPSS) version 26 was used to generate the actual results. The major findings of the study were: all the four factors (Distance, environment, Demography and building structure) have significant impact on consumer purchasing decision. Distance is the major determinants factor which influence consumers purchasing decision. Therefore, to make any marketing decisions, Real Estate Company should be focused on these key determinant factors | en_US |
| dc.identifier.uri | http://etd.aau.edu.et/handle/123456789/30323 | |
| dc.language.iso | en_US | en_US |
| dc.publisher | Addis Ababa University | en_US |
| dc.subject | purchasing decision | en_US |
| dc.subject | distance | en_US |
| dc.subject | environment | en_US |
| dc.title | Factor Influencing Consumer Purchasing Decision in the Selection of Real Estate in Addis Ababa | en_US |
| dc.type | Thesis | en_US |