Language Use in the Amharic Media in Sport, Science and technology, and Medical science
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Date
2024-06
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Addis Abeba University
Abstract
The main objective of this research is to investigate the language use in the Amharic media. Thus, to examine the language use in the Amharic media, the study first look at the patterns of English – Amharic code switching. It then describes the possible types of borrowing from English in the Amharic media. Finally, the study treats the stylistic aspects of the usage of English in the Amharic media language use.
To study the patterns of Amharic – English code switching in the Amharic media, the study utilized one of the most influential frameworks in the field of code switching, that is Myers-Scotton’s Matrix Language Frame (MLF) model. The patterns of Amharic – English code switching was studied in mixed constituents.
In order to investigate the types of borrowing from English in the Amharic media, the study used Haugen’s typology of borrowing (19 50), which is one of the prominent theoretical frameworks in the study of borrowing. Thus, based on this framework, the study distinguishes the different types of borrowing appearing in the Amharic media language use.
To examine the stylistic aspects of borrowed words from English in the Amharic media language use, this research uses Galinsky’s (1963) work. This work is used examine the stylistic motivations for the usage of English words in the Amharic media.
Therefore, the analysis of this study came up with the findings which indicate that the mixed constituents found in the Amharic media confirm the framework of the MLF model can satisfactorily explain the patterns of Amharic – English code switching. The findings of this study also confirm that the language use in the Amharic meida show there is a considerable usage of borrowed English words. These include loanwords, loan blend, loan shift, and creation. In addition to this, the findings of this study have shown that English terms are borrowed in to the language use of Amharic media for different stylistic reasons. The stylistc reasons consist of brevity, precision, and variation of expressions
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Amharic media