Platforms Used, Purpose of Use and Effects of Social Media Engagement on Adolescent Self-Esteem in Selected High Schools of Lemi Kura Sub-City,
| dc.contributor.advisor | Habtamu Wondimu (Professor) | |
| dc.contributor.author | Tsion Tsegaye | |
| dc.date.accessioned | 2025-08-04T10:58:29Z | |
| dc.date.available | 2025-08-04T10:58:29Z | |
| dc.date.issued | 2025-05 | |
| dc.description.abstract | This study examined the platforms used and purposes of social media usage, as well as the effects of social media engagement on adolescents’ self-esteem in Lami Kura sub-city, Addis Ababa. A convergent parallel mixed-method design was employed, integrating both quantitative and qualitative approaches. Quantitative data were collected through standardized self administered questionnaires, while qualitative data were gathered through key informant interviews. Stratified random sampling ensured representation across public and private schools, with 379 students who had smartphone access randomly selected to complete the survey. Purposive sampling was used to select five key informant teachers to provide nuanced insights into students’ social media engagement. Quantitative measures included the Social Media Engagement Scale for Adolescents (SMES-A) and the Rosenberg Self-Esteem Scale (RSES). Results indicated that YouTube, TikTok, Instagram, and Telegram were the most accessed platforms. Adolescents used social media for academic, social, and recreational purposes. A significant negative correlation was found between social media engagement, particularly the affective and language dimensions, and self-esteem. Teachers expressed concerns about emotional dependency and reduced academic focus linked to social media use. The findings highlight the need for digital literacy programs, context-sensitive interventions, and parental guidance to promote healthier digital habits. The study recommends collaboration among schools, families, and policymakers to encourage balanced social media use that supports adolescents’ psychosocial well-being and academic success. | |
| dc.identifier.uri | https://etd.aau.edu.et/handle/123456789/6019 | |
| dc.language.iso | en_US | |
| dc.publisher | Addis Ababa, Ethiopi | |
| dc.subject | social media | |
| dc.subject | self-esteem | |
| dc.subject | adolescent | |
| dc.subject | benefit | |
| dc.subject | teachers | |
| dc.subject | and school. | |
| dc.title | Platforms Used, Purpose of Use and Effects of Social Media Engagement on Adolescent Self-Esteem in Selected High Schools of Lemi Kura Sub-City, | |
| dc.type | Thesis |