A study on the Work Motivation and Job satisfaction of Journalists Working in Addis Ababa Mass Media Agency
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Date
2018-06
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Addis Ababa University
Abstract
Employee work satisfaction and motivation of journalists is essential to face the dynamic and
ever increasing challenges of maintaining productivity of the media organization by keeping
their workforce constantly engaged, motivated and satisfied.
Accordingly, this study aims to investigate the level of journalists’ job satisfaction and
motivation who are working in Addis Ababa Mass Media Agency. It has a considerable
impact on the employee’s perceptions for the nature of his/her work and the level of overall
job satisfaction and motivation.
This paper outlines the various variables responsible for employee work satisfaction and
motivation and by which one can maximize employee satisfaction. The main purpose of this
study is to assess the general work motivation and job satisfaction level of journalists who
are working in Addis Ababa Mass Media Agency. The study is employed both qualitative and
quantitative method of data collection and presentation.
A total of 50 journalists of the agency were participated in the questionnaire part of the study
from the population of 223 journalists. Interview was the second data collection tool in this
study. The student researcher interviewed eight journalists who are selected purposely.
Therefore, the required data was collected using questionnaires and interview method. A job
satisfaction questionnaire consisting open and close-ended items was employed.
The results are analyzed and interpreted using SPSS software version 20. The scores are
interpreted quantitatively. Interview comments and suggestions are interpreted qualitatively.
The study indicates that the job satisfaction and motivation level of Addis Ababa Mass Media
Agency’ journalists were found dissatisfying and disagreed in different institutional cases of
the agency and subscales except their salary and coworker relation in the agency. The study
found that the salary and coworker relation of the journalists were satisfied.
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motivation of journalists is essential to face the dynamic