Assessment of Effective Communication Strategies on Raising Awareness of Hate Speech and Fact-Checking: A Case Study of the Ethiopian Media
| dc.contributor.advisor | Mekuria Mekasha | |
| dc.contributor.author | Birshewa Seyoum | |
| dc.date.accessioned | 2025-08-16T18:04:25Z | |
| dc.date.available | 2025-08-16T18:04:25Z | |
| dc.date.issued | 2025-05-01 | |
| dc.description.abstract | This study explores effective communication methods to raise awareness about hate speech and fact-checking, using the Ethiopian Media Authority as a case study. Both hate speech and harmful misinformation significantly threaten democratic dialogue and social unity, making media regulation and public education crucial. The research reviews the Ethiopian Media Authority's efforts to prevent hate speech, enhance fact-checking initiatives, and encourage media literacy through various communication channels. By examining the Ethiopian Media Authority's achievements, obstacles, and strategies, this research identifies optimal practices for fostering responsible journalism and engaging the public. The results aim to inform policy suggestions and practical measures to reduce hate speech and misinformation in Ethiopia, thereby fostering an informed and inclusive media environment. Qualitative approaches, such as stakeholder interviews and document analysis, are used in the study to deliver a thorough evaluation of the Ethiopian Media Authority’s activities and their wider effects on media regulation. the study examines the various strategies the Ethiopian Media Authority employs to combat disinformation and foster media literacy, including social media campaigns, automated monitoring technologies, and public participation programs (such as the 9192 reporting hotline). Despite highlighting initiatives such as journalist training, fact-checking collaborations, and community workshops, the findings also expose difficulties including financial limitations, political prejudices, linguistic diversity, and internet deserts in rural areas. | |
| dc.identifier.uri | https://etd.aau.edu.et/handle/123456789/6825 | |
| dc.language.iso | en | |
| dc.publisher | Addis Ababa University | |
| dc.title | Assessment of Effective Communication Strategies on Raising Awareness of Hate Speech and Fact-Checking: A Case Study of the Ethiopian Media | |
| dc.type | Thesis |