Assessment of Visitors Perception on Entoto Park Tourist Attraction Site
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Date
2022-10
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Addis Ababa University
Abstract
Visitors assess their satisfaction with tourist attraction locations by comparing the actual provision of tourist amenities and services with their expectations. This study's main objective was to objectively assess how satisfied visitors were with the tourist attractions offered at Entoto Park compared to their expectations. It looks into some of the key factors that may have an impact on how satisfied visitors are with various tourism amenities and services. When tourists have pleasant experiences with the tourist attractions, services, goods, and other resources offered there, they are more likely to stay, return, and promote the place to others.114 visitors to the tourist attraction site were included in the sample in order to investigate the relationship between tourist facilities and visitor satisfaction. Between May 14, 2022, and June 13, 2022, visitors to the research region, both local and foreign, provided the primary data. In order to gauge how satisfied visitors were with the attraction site, six aspects of the tourist facilities were examined: visitor safety and security; accessibility of the facilities, the site's allure and beauty, the hospitality services, the tourist information services, and the general perception of the brand and comprehension of the tourist attraction site. To gauge tourists' satisfaction with the existing tourism facilities and services, the components were categorized as being above or below visitors' expectations. A total of 114 respondents were included in the sample, which consisted of 52 men (45.6%) and 62 women (54.4%). The attraction site was filled with visitors of all ages. 35 to 49 years old made up the majority of responses (36%), followed by 25 to 34 years old (32.5%). 17.5% of visitors between the ages of 50 and 64 are respondents. The percentage of respondents under 24 years old was 7.9%, and the percentage of senior visitors over 65 years old was 6.1% of the total respondents. Entoto Park is a popular tourist destination that draws people from all vocations and walks of life. Government employment and self-employment accounted for 40% and 31.5%, respectively, of the respondents' total occupations. Visitors who are unemployed make up 10.5% of the responses, while visitors who are retired make up 9.6%. There are 27.2% of others overall, including workers in private and non-governmental organizations, professionals, managers, and educators, as well as those employed by UN agencies. Regarding visitors' countries of origin, the attraction site received both domestic and foreign visitors. Domestic respondents from Addis Abe made up the majority of the sample (56.1%), followed by domestic respondents from other parts of Addis Abe (24.56%), and the remaining 19.3% were foreign respondents from 12 different nations, including the United States, Germany, the United Kingdom, Canada, Italy, France, Australia, Belgium, Holland, Kenya, and Uganda. Different modes of transportation are used by visitors to get to the attraction site. Public transportation, particularly taxis and buses, was the preferred form of transportation for the majority of respondents (48.2%), followed by own vehicles (45.%) for getting to the attraction site. 5.3% of the respondents, who walked while taking in the city's panoramic view, traveled by foot, while 6.1% of the respondents used rental cars to go to the attraction site. In terms of how the tourists' visit was planned, 86.8% of respondents said that travel agents did not plan their trips, whereas only 13. Travel agencies organized 2% of the respondents. According to the study's findings, the Entoto Park attraction site's visitors were dissatisfied because three of these tourist facility components—accessibility of tourist facilities, hospitality services, and tourist information services—were not up to par with visitors' expectations.
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Keywords
Visitor, Tourism, Park, Satisfaction, Perception, Expectation