Determinants of Coffee Export Performance: In Ethiopia
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Date
2021-07
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Addis Ababa University
Abstract
Although coffee plays a dominant role as a source of foreign exchange income, as it makes up
the largest proportion of the export sector in Ethiopia, the potential in the region is not fully
realized. As stated in various references, the performance of Ethiopian coffee exports to the rest
of the world is low in relation to the country's potential. Therefore, the main objective of
conducting this study is to examine the determinants of the export performance of coffee in
Ethiopia. Accordingly, seven specific objectives have been developed under the theme of the
main objective, comprising the variables examined; Company barriers, product barriers,
institutional support problems, government policy and regulatory factors, export industry
barriers, export market challenges and infrastructural challenges in Ethiopia. To achieve the
goal of the study, the researcher used a mixed research approach that combines both a
qualitative and a quantitative research approach. Both primary and secondary data sources
were used in conducting the study. The primary data were collected through questionnaires and
interviews. The secondary data was used by various websites, articles, and research edited in the
area of the study. In order to arrive at meaningful facts and conclusions, the collected data were
analyzed using descriptive and inferential statistics. The results of the study showed that the
export performance of coffee in Ethiopia is significantly influenced by external barriers such as
factors related to institutional support, political and regulatory environment, export industry
barriers, export market barriers and infrastructural challenges. Finally, based on the results of
the study, the researcher has made possible recommendations for coffee exporters, government
institutions, and policy makers on how to mitigate the factors influencing coffee export
performance in Ethiopia
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Keywords
Coffee, Export Performance, Ethiopia