Multimedia Condom Promotion, Protection Motivation and Condom Use among Male Students of Addis Ababa University
| dc.contributor.advisor | Teffera, Negussie (PhD) | |
| dc.contributor.author | Bizuwerk, Demissew | |
| dc.date.accessioned | 2021-03-31T09:30:41Z | |
| dc.date.accessioned | 2023-11-08T13:40:08Z | |
| dc.date.available | 2021-03-31T09:30:41Z | |
| dc.date.available | 2023-11-08T13:40:08Z | |
| dc.date.issued | 2009-09 | |
| dc.description.abstract | Preventive interventions strategies, like the promotion of condoms, are important in the fight against HlV IAlDS. Though, condoms are promoted widely on the media, it is not adequately investigated how the intensity of the messages impacted young boys in colleges to use condom. Besides, the intention to use condoms is affected by the level of HlV risk perception. Thus, this study examined the effect of exposure to multimedia condom promotions on condom use. It also assessed the relationship between HlV risk cognition and condom use frequency among male students of Addis Ababa university (n=336). Both quantitative and qualitative data was collected through questionnaire, focus group discussions and in-depth interviews. Intensity of exposure was measured by counting the number ofmedia sources on which students recall messages. Media exposure was found to be positively correlated with condom usage. Hence, students who recall an increased number of condom promotion messages were more likely to use a condom than those who recall fewer messages. A bivaraite correlation analysis also confirmed a positive relation (r =.231) between message exposure and condom use (p<.Ol). The same was true with partial correlation relation (r= .219) controlling for some demographic variables. HlV risk assessment was also a motivational factor for consistent use of condoms. The cross-relations between the variables in protection motivation theory (severity, vulnerability, response efficacy and selfefficacy) showed that consistent condom use resulted when there was higher level of threat appraisal followed by coping appraisal. Accordingly, those who perceived that HlV IAlDS is serious and feel vulnerable to it, were likely to use a condom frequently when they accept condom as a remedy and have the confidence to use it. So in the combined analysis almost 60% or the respondents who fulfill the above criteria have always used a condom. Vulnerability and self-efficacy were also the two behavioral indicators which predict intentions to consistent condom use among male students of Addis Ababa University. | en_US |
| dc.identifier.uri | http://etd.aau.edu.et/handle/123456789/25855 | |
| dc.language.iso | en | en_US |
| dc.publisher | Addis Ababa University | en_US |
| dc.subject | Multimedia Condom Promotion | en_US |
| dc.title | Multimedia Condom Promotion, Protection Motivation and Condom Use among Male Students of Addis Ababa University | en_US |
| dc.type | Thesis | en_US |