Perceptions’ of Women Journalist on Practices of Reporting in Ethiopian Broadcasting Corporation in the Case of National Radio Ethiopia
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Date
2021-07
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AAU
Abstract
The purpose of this study is to assess the Perceptions’ of women Journalists on Practices of Reporting in
Ethiopian Broadcasting Corporation in the case of National Radio Ethiopia. Data was gathered by
means of survey using questionnaire and group discussions. mainly regarding job assignment,
mentoring and coaching practice, performance measurement, promotion, and female
journalists’ perception on these issues and their aspiration to reach to decision making
positions. The data was gathered from sample of 64 women journalists through questionnaire
and from two group discussions. Convenience sampling technique was used for this study to
reduce the difficulty caused by Covid 19 epidemics. The researcher used descriptive statistics to
present and reveal facts. Five level Likert scale was employed to analyze the five level ordinal
data on perceptions of women journalists. The reliability of the data was tested sing Cronbach
Alfa and proper review of prior studies it is found to be valid (Cronbach Alfa is above 0.7) and
reliable.
The result showed that the job assignment, measurement and promotion practices are not to
build the capacity of female journalists, to give opportunity to females and the promotion is
favored to men. Also the result prevailed that the averages years of experience of women
journalists at different job grades is higher than male journalists. In higher positions the
proportion of women journalists is decresed their participation. Most of the female journalists
did not like their jobs as they respond because of the unfair job assignment, weak support and
mentoring, and unclear/unfair promotion procedure.
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Keywords
Ethiopian Broadcasting Corporation in the case of National Radio Ethiopia