Perceptions’ of Women Journalist on Practices of Reporting in Ethiopian Broadcasting Corporation in the Case of National Radio Ethiopia

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Date

2021-07

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AAU

Abstract

The purpose of this study is to assess the Perceptions’ of women Journalists on Practices of Reporting in Ethiopian Broadcasting Corporation in the case of National Radio Ethiopia. Data was gathered by means of survey using questionnaire and group discussions. mainly regarding job assignment, mentoring and coaching practice, performance measurement, promotion, and female journalists’ perception on these issues and their aspiration to reach to decision making positions. The data was gathered from sample of 64 women journalists through questionnaire and from two group discussions. Convenience sampling technique was used for this study to reduce the difficulty caused by Covid 19 epidemics. The researcher used descriptive statistics to present and reveal facts. Five level Likert scale was employed to analyze the five level ordinal data on perceptions of women journalists. The reliability of the data was tested sing Cronbach Alfa and proper review of prior studies it is found to be valid (Cronbach Alfa is above 0.7) and reliable. The result showed that the job assignment, measurement and promotion practices are not to build the capacity of female journalists, to give opportunity to females and the promotion is favored to men. Also the result prevailed that the averages years of experience of women journalists at different job grades is higher than male journalists. In higher positions the proportion of women journalists is decresed their participation. Most of the female journalists did not like their jobs as they respond because of the unfair job assignment, weak support and mentoring, and unclear/unfair promotion procedure.

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Ethiopian Broadcasting Corporation in the case of National Radio Ethiopia

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