Factors Affecting Consumers’ Intention to Use Ecommerce: A Case Study of Tele Birr.
| dc.contributor.advisor | Saleamlak Mola (PhD) | |
| dc.contributor.author | Yordanos Berihun | |
| dc.date.accessioned | 2025-08-06T12:26:52Z | |
| dc.date.available | 2025-08-06T12:26:52Z | |
| dc.date.issued | 2024-05 | |
| dc.description.abstract | The main objective of this study is to investigate the major factors affecting consumers’ intention to use e-commerce using Tele Birr as a case study.A mixed explanatory and descriptive research approach has been employed and a regression, correlation and descriptive analysis of percentage, mean and standard deviation has been used to analyze the data collected using a structured closed ended questions that were distributed to 170 respondents from consumers, service providers, sellers and agents in Addis Ababa using a five likhert scale measurement. The results of the research has showed that perceived risk, Ease of use, Perception of Usefulness and Consumers’ Ability and personality contribute 73.6% for consumes’ intention to use e-commerce and they have all a significant, positive and strong contribution, but risk and ease of use are the two most contributing factors. Absence of guarantee for financial loss and the existing telecom infrastructure among risk factors; difficult to assess whenever required among ease to use; and lack of interest to try new technological advancements and lack of confidence in one’s ability among ability and personality of consumers’ were found to be the least appreciated factors.The most appreciated aspect among the benefits of e-commerce is its benefit to save time and energy. And in the effort to improve consumers’ intention to use e-commerce, the priority has been pointed out to be minimizing perceived risks. Keywords: ecommerce, consumers’ perception, Tele Birr | |
| dc.identifier.uri | https://etd.aau.edu.et/handle/123456789/6157 | |
| dc.language.iso | en_US | |
| dc.publisher | AddisAbeba Universty | |
| dc.title | Factors Affecting Consumers’ Intention to Use Ecommerce: A Case Study of Tele Birr. | |
| dc.type | Thesis |