Assenssment Of Event Logistics Mangement Practices And Challenges: In The Case Of Exhibition Center And Market Development Enterprise
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Date
2020-06
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Addis Ababa University
Abstract
The objective of the study was to assess the practices and challenges of Event Logistics Management
in ECMDE, Addis Ababa. Specifically, this study intended to explore and empirically test the
practices and challenges of the event logistics management in three phases namely; planning phase,
execution phase and closing phase. In planning phase considered supply of customer, product and
facilities practices, execution phase considered event site logistics practices, and closing phase
considered in shutdown practices. A systematic literature review was made to identify variables and
their items to design a structured questionnaire. A total of 272 questionnaires were distributed to
Organizers Company, ECMDE’s employees, exhibitors, and stakeholders from these, 239
questionnaires were filled and returned with a response rate of 87.87 percent. Descriptive statistics
like percent, mean and standard deviation were used to describe the practice and the challenges of
event logistics management in ECMDE, Kendall’s Wallis coefficient of concordant of the rank order
analysis model is computed to rank the challenges affecting the event logistics in ECMDE. The result
of the study is triangulated using qualitative data (collected using interview, group discussion, and
observation). The result of the analysis in planning phase supply of customer practices revealed that
it was moderately practiced, but supply of product, supply of facilities, in execution phase on-site
(event) site logistics and closing phase shutdown practices resulted in poor practice in the
organization and hence the challenges were found to be strong. The top four ranked (severe)
challenges are Economic, Technological, environmental and social challenges. Finally this study
recommend that while perform event logistics management during planning, execution and closing
phase should upgrading the infrastructures, stakeholders should coordinate and jointly prepare
appropriate logistics plan, assess the risk before execution phase, should implement standard event
logistics management procedure in all phases, provide oversea exhibitors registration procedures
and incentives, should be provided to maximize the efficiency and effectiveness of grand bazaar and
festival the flow of equipment, good, artists and VIP to be fast, managing crowded, waste
management system should be implemented, emergency procedures protocols should be provided,
and additional expansion building, space and features needed to handle international and big events,
in shutdown event should focus on increasing the efficiency of the staff to fast removal of equipment,
temporary building and installations to provide ready for next event, improve fast exit clearness
permission procedure and provide fast checking on evacuation of participants.
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Keywords
Event, organizers, Exhibitors, Event Logistics, practice, challenges