Assessing contents and utilization of social behavioral change communication materials and media messages on HIV/AIDS, in Addis Ababa city Administration, HIV/AIDS prevention and control office

dc.contributor.advisorDino, Abdulaziz(PhD)
dc.contributor.authorBetre Melese, Daniel
dc.date.accessioned2021-04-12T08:28:27Z
dc.date.accessioned2023-11-08T13:40:47Z
dc.date.available2021-04-12T08:28:27Z
dc.date.available2023-11-08T13:40:47Z
dc.date.issued2020-10
dc.description.abstractThe study aimed at assessing contents and utilization of behavioral change communication materials and media messages on HIV, in Addis Ababa city administration HIV/AIDS prevention and control office. The recent HIV/AIDs status in the city administration, specially the most at risk population group, has a potential to affect the image of the city. This was the main reason to conduct this study. City administration HIV/AIDS prevention and control office and sub cities were taken as the focus of the study because the duty of directing, coordinating and implementing the city Administration HIV/AIDS policy was given by federal HIV/AIDS prevention and control office. The study employed qualitative research method in order to gain an in depth data about contents and utilization of behavioral change communication materials and media messages in the city Administration. Key informant interview, focus group discussion and document analysis were the research instruments that have been used for this study. In order to gather the intended data fifteen key informants were selected by using purposive sampling technique. Samples were selected both from city administration HIV/AIDS prevention and control office and five sub cities. Regarding document analysis radio and TV spots, life skill and peer education manuals, newsletters and broachers were selected purposefully and analyzed based on parameters of communication analysis. The collected data were organized according to the research questions and categorized under related data in a theme wise. The study also found out that sub city officers were not had a role of preparing behavior change communication materials and media messages depend on the real situation of their environment. Commonly most at risk population group were not happy to discuss on these communication materials because of their financial, out date of the materials and their educational problems. In all level of the office structure, there is no strong written monitoring plan or plan of action or system to understand the messages achieved their objectives or not. Finally, recommendations are forwarded regarding communication strategies, plans and tools.en_US
dc.identifier.urihttp://etd.aau.edu.et/handle/123456789/26059
dc.language.isoen_USen_US
dc.publisherAAUen_US
dc.subjectsub cities were taken as the focus of the study because the duty of directing, coordinating and implementing the city Administration HIV/AIDS policy was given by federal HIV/AIDS prevention and control officeen_US
dc.titleAssessing contents and utilization of social behavioral change communication materials and media messages on HIV/AIDS, in Addis Ababa city Administration, HIV/AIDS prevention and control officeen_US
dc.typeThesisen_US

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