A Study of Strategic Communication Employed to Communicate Teenage Pregnancy by Care for Child and Family Organization (CCF) and Health Office: The Case of Boset Woreda
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Date
2021-01
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AAU
Abstract
The study explores the communication strategy employed in preventing teenage
pregnancy and reproductive health problems by CCF and Health Office in Boset Woreda. As the
researcher observed during field work, there are teenage mothers with their babies in that area
where he would be able to watch in different situations and sparked to do the research on the
gap of communication of reproductive health issue to create awareness. The research discusses
the communication strategy that designed to prevent teenage pregnancy. The research was
framed by SBCC intervention approach and employed qualitative data collection methods.
Accordingly, in-depth interviews, document analysis and observation were undertaken and
expert from health Office and NGO were involved in the interview, and 5 volunteer teenage girls
were also interviewed. All the data were transcribed and analyzed based on SBBC theoretical
framework. The research analyzes how strategic communication is designed, how message is
developed, what means of communication and channel is used and what enabling environment
was created participating stakeholders, individual and community in process of strategic
planning and the challenge of health experts. The finding indicate that the communication
structure is centralized and do not have bottom up communication structure approach.
Moreover, during planning process and implementing stage, stakeholders are not participating
to work collaboratively. CCF and Health Office organizations use interpersonal communication
rather than mass communication or integrated mid-media so that the community could not be
able to get reach information. The researcher recommends that to be effective in designing
communication strategy, participation of stakeholders always involved in the research,
planning, implementation, and evaluation of health communication hence behavioral and social
change are more likely to occur if people are part of the process and feel sense of ownership.
Moreover, decentralization approach is more fruitful and using mass communication and
interpersonal communication is recommended.
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Keywords
study explores the communication strategy employed in preventing teenage pregnancy