Assessment of the Practice & Challenges of Stakeholder Management in the Case of Automotive Manufacturing Company of Ethiopia

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Date

2021-01-12

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Addis Ababa University

Abstract

Project stakeholder management is one of the ten knowledge areas that a project manager must be familiar with for a successful implementation of a project work. And the purpose of this study is to assess stakeholder management practice and challenges in the case of Automotive Manufacturing Company of Ethiopia (AMCE) after sales service delivering performance/ quality improving project, It has the following major specific objectives: to assess the stakeholders analysis practice, to investigate the stakeholders engagement & its model used, to assess the stakeholders monitoring and control practice and to examine the challenges of stakeholder management. The study used both qualitative and quantitative approach and data were gathered through structured questionnaires and distributed to the project teams of the organization and a semi-structured interview with key personnel of the organization were also made. Analysis of the data revealed that, the company has no plan to organize separate functional unit for managing of stakeholders’ relationship, moreover the concept of stakeholder management and its subsequent details are not equally understood by the project team members, and also the project team members are experiencing challenges in their stakeholder management activities. Finally, it is recommended that a proper training for the project team members with regards to stakeholder management shall be organized.

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Keywords

Automotive industry, after sales service., performance, stakeholder management, stakemanagement challenges

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