Assessment of The Nature of News Content Analysis; The Case of Addis Media Network FM 96.3 Radio Prime Time (Ameshash Mae’d) News.
No Thumbnail Available
Date
2022-05
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Addis Ababa University
Abstract
This paper takes a critical analysis of news content; ‘Assessment of The Nature of News Content Analysis; The Case of Addis Media Network FM 96.3 Radio Prime Time (Ameshash Mae'd) News’. It focuses on how a variety of news content, geographical scenarios, news presentation format, news genre structure are entertained in AMN FM 96.3 news channels and how balanced and unbalanced is also analyzed. As a metropolitian media house AMN FM 96.3 has a core role to reflect diverse news presentation format, contents and news genres in fair principles. This is the valuable distinguishing feature for whether AMN FM 96.3 Radio Prime Time (Ameshash Mae’d) News’ is promoting news content or not. The thesis topic is equipped with salient literature related to the study. Social responsibility and Agenda setting theories are used as litmus for the theoretical framework of the study. As a research method mixed research method was used.Based on the sample size frame of three months 480 news onaired that 118 newsare selected with the probability Simple Random Sampling technique. Then Content category and descriptive analysis were used as an instrument of the study.The study finding revealed that AMN FM 96.3 Radio Prime Time (Ameshash Mae'd) News’ reports mainly political news & entertain readers presentation format in an uneven news genres. Additionally, Moreover, the study illustrated an imbalance in geographical news coverage throughout the sub cities and hard news issues.Based on the findings, recommendations are suggested on the news program content coverage improvement.
Description
Keywords
Addis Media Network