Factors Affecting E-Marketing Adoption In Insurance Industry A Case Study On Ethiopian Insurance Corporation
| dc.contributor.advisor | Belayneh, Temesgen (PhD) | |
| dc.contributor.author | Desalegn, Dereje | |
| dc.date.accessioned | 2019-11-06T09:28:07Z | |
| dc.date.accessioned | 2023-11-04T14:08:03Z | |
| dc.date.available | 2019-11-06T09:28:07Z | |
| dc.date.available | 2023-11-04T14:08:03Z | |
| dc.date.issued | 2019-06 | |
| dc.description.abstract | Over the years the internet has steadily become an extremely relevant marketing tool for businesses around the world. So that recent surveys have focused on the adoption of EMarketing in both developed & developing countries. Several opportunities of E-Marketing for companies encompass access to new, untapped markets, overcome distance, work together with governments and contribution in value chains (Business to Business). Indeed there exists a rich benefit of E-Marketing all over the world and even E-Marketing adoption in insurance industry is an important of the social economic development of the country. But, the adoption of EMarketing in insurance industry has been slow. This is attributed to certain E-Marketing adoption factors which have not been fully developed in Ethiopia Context. Therefore, a perspective study uses factors that affect E-Marketing adoption in EIC is necessary to fill in the gap. The main objective of this study was to assess and evaluate the level of E-Marketing adoption in EIC, by trying to distinguish different factors affecting E-Marketing adoption in EIC in order to cite solution. The study employed structured questioner as main research instrument & the target population was the Ethiopian Insurance Corporation Main District 532 employees and the sample size was 132 employees selected for questioner response and 120 of the respondent gave response for the questioner. Descriptive statics was used to summarize the respondents’ demographic characteristics. Multiple regression analysis was done and the results showed that generally technological factors, organizational factors and environmental factors (TOE). All have influence on the rate of adoption of E-Marketing in EIC. | en_US |
| dc.identifier.uri | http://etd.aau.edu.et/handle/123456789/19919 | |
| dc.language.iso | en_US | en_US |
| dc.publisher | Addis Ababa University | en_US |
| dc.subject | Adoption | en_US |
| dc.subject | E-Marketing | en_US |
| dc.subject | Value chains | en_US |
| dc.title | Factors Affecting E-Marketing Adoption In Insurance Industry A Case Study On Ethiopian Insurance Corporation | en_US |
| dc.type | Thesis | en_US |