Designing Corporate Portal As Information Infrastructure: Ethiopian Airlines Web Portal
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Date
2014-10-03
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Addis Ababa University
Abstract
Background: - A good designed corporate web portal will support business organization to communicate and deliver organizational information easily. A given web portal can be measured by its valuable content, structure, information and easily accessibility of its information by its users. The objective of this study is to design a corporate web portal as information infrastructure by using the idea of modified Taylor’s value added model and Davenport’s information ecology.
Methods: - There are different types of portals. But this study mainly focuses on the corporate web portal of Ethiopian Airlines. Ethiopian Airlines has basically two types of employees’ supportive and line staff. The existing portal gives service mainly to supportive staff. But the basic or line staffs have limited access to the portal due to their work conditions. For this reason, data was collected from supportive staff using purposive sampling method. The collected data was analyzed to obtain representative inputs to design the proposed corporate web portal.
Results: - To make portal as main source of information to organization, information ecology of the organization and information behavior of users has to be designed as shared information infrastructure and the designed web portal has to add value to users on their daily activities. Then the organization’s information can be easily accessed and shared to all users centrally.
Even there are different areas for a research on the corporate portal, the researcher believes that this study serve as a pilot to design and implement fully operating shared web portal. Therefore, this thesis is flexible, open and modifiable for any change which is found to be important.
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Keywords
orporate Web portal, Information Ecology, Value Added System, User’s Information Requirement Behavior. 9