A Comparative Study on the Organizational Communication and Public Relations Practices of Two Ethiopian Public Universities: Addis Ababa and Jijiga Universities
| dc.contributor.advisor | Meshesha, Nigussie (PhD) | |
| dc.contributor.author | Nigussie, Zemedkun | |
| dc.date.accessioned | 2019-08-29T06:24:09Z | |
| dc.date.accessioned | 2023-11-08T13:38:48Z | |
| dc.date.available | 2019-08-29T06:24:09Z | |
| dc.date.available | 2023-11-08T13:38:48Z | |
| dc.date.issued | 2019-06 | |
| dc.description.abstract | This study was designed to be conducted on the organizational communication and public relations practices of two Ethiopian public Universities. In this case, Jijiga and Addis Ababa Universities were selected for the study. Purpose of this study was to show what the organizational communication and public relations practices of higher learning institutions seem, especially in different generation Universities. Therefore, this study focused on comparatively studying the organizational communication and public relations practices of Addis Ababa and Jijiga Universities. Exploratory research design was employed as it helps to get a deeper insight in to the problem under study. Samples were taken through using both questionnaire and interview methods of data collection. The two Universities Journalism and Communications instructors, communication directors and team leaders were purposively chosen and stakeholders of the two Universities were selected by using systematic random sampling technique. By analyzing the data collected from 90 respondents and four informants, the researcher has found out that the two Universities public relations practices are not as effective as they are supposed to be. According to the findings, the communication directorates of the two Universities do not have internal trust and are considered less important to the Universities. However, the Universities’ public relations practices from the stakeholders’ side was seen highly helpful and satisfying. Generally, the finding of the study has shown that Addis Ababa University’ External Relations, Partnerships and Communications Directorate and Jijiga University’s Corporate Communication Directorate, according to this finding, were effective in communicating their external stakeholders, but have shown gaps in addressing their internal stakeholders. | en_US |
| dc.identifier.uri | http://etd.aau.edu.et/handle/123456789/18895 | |
| dc.language.iso | en | en_US |
| dc.publisher | Addis Ababa University | en_US |
| dc.subject | Journalisme | en_US |
| dc.title | A Comparative Study on the Organizational Communication and Public Relations Practices of Two Ethiopian Public Universities: Addis Ababa and Jijiga Universities | en_US |
| dc.type | Thesis | en_US |