The Effectof YieldManagement StrategiesonCustomerRetention:TheMediatingRoleof Customers’Perceptionof Fairnessin5-starHotelsinEthiopia
| dc.contributor.advisor | Ethiopia, Legesse(PhD) | |
| dc.contributor.author | Feysel, Abdo | |
| dc.date.accessioned | 2020-10-14T07:28:29Z | |
| dc.date.accessioned | 2023-11-04T09:37:07Z | |
| dc.date.available | 2020-10-14T07:28:29Z | |
| dc.date.available | 2023-11-04T09:37:07Z | |
| dc.date.issued | 2020-06 | |
| dc.description | AThesisSubmittedtoAddisAbabaUniversityCollegeofBusinessand Economics,GraduateStudiesinPartialFulfillmentoftheRequirements fortheDegreeofMasterofBusinessAdministration,Specializationin Management | en_US |
| dc.description.abstract | Yield Management strategies:dynamicpricing,capacity management, price discriminationanddurationcontrolare usedinhighratedhotelstooptimizeroom occupancyandinturnprofitability.These strategieswereexaminedextensivelyifthey hadeffectoncustomer retentionviathecustomers’perceptionof fairness.Customers’ perceivedfairnesstowardsyieldmanagementhadbeengiven littleattention;thus,this study examined its mediating effectbetween yield managementstrategies andcustomer retention.Thisstudyadoptedquantitativeresearchapproachfortheinvestigationthrough questionnairesofvalidmeasureandinterviewswithmanagersof5-starhotelsinEthiopia andtheircorresponding customers.Thisstudyutilizedsimpleandmultipleregression researchanalysistechniquesandPROCESSmacroforSPSSandpresentsfindingsinthe topic.Andtheresearchfindingsreveal thattheapplicationoftheaboveyield managementstrategieshassignificanteffectoncustomerretention viacustomer’s perceived fairness.Managers’ decision makingand theirflexibility in the application of theyieldmanagementstrategieswasalsofoundtobeindispensableinmaintaininglasting relationshipswiththeircustomers.Customers’perceivedfairnessfullymediatesduration controlandcustomerretention.Andrecommendationsweremadeforhotelstorationally integratetheiryieldmanagement strategieswithcustomerrelationshipmanagement | en_US |
| dc.identifier.uri | http://etd.aau.edu.et/handle/123456789/22720 | |
| dc.language.iso | en | en_US |
| dc.publisher | A.A.U | en_US |
| dc.subject | CapacityManagement | en_US |
| dc.subject | Dynamic Pricing | en_US |
| dc.subject | Duration Control | en_US |
| dc.subject | PriceDiscrimination | en_US |
| dc.title | The Effectof YieldManagement StrategiesonCustomerRetention:TheMediatingRoleof Customers’Perceptionof Fairnessin5-starHotelsinEthiopia | en_US |
| dc.type | Thesis | en_US |