The Effectof YieldManagement StrategiesonCustomerRetention:TheMediatingRoleof Customers’Perceptionof Fairnessin5-starHotelsinEthiopia

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dc.contributor.advisorEthiopia Legesse
dc.contributor.authorFeysel Abdo
dc.date.accessioned2020-10-14T07:28:29Z
dc.date.accessioned2023-11-04T09:37:07Z
dc.date.available2020-10-14T07:28:29Z
dc.date.available2023-11-04T09:37:07Z
dc.date.issued2020-06
dc.descriptionAThesisSubmittedtoAddisAbabaUniversityCollegeofBusinessand Economics,GraduateStudiesinPartialFulfillmentoftheRequirements fortheDegreeofMasterofBusinessAdministration,Specializationin Managementen_US
dc.description.abstractYield Management strategies:dynamicpricing,capacity management, price discriminationanddurationcontrolare usedinhighratedhotelstooptimizeroom occupancyandinturnprofitability.These rategieswereexaminedextensivelyif they hadeffectoncustomer retentionviathecustomers’perceptionof irness.Customers’perceivedfairnesstowardsyieldmanagementhadbeengiven littleattention;thus,this study examined its mediating effectbetween yield managementstrategies andcustomer etention.Thisstudyadoptedquantitativeresearchapproachfortheinvestigationthrough questionnairesofvalidmeasureandinterviewswithmanagersof5-starhotelsinEthiopia andtheircorresponding stomers.Thisstudyutilizedsimpleandmultipleregression researchanalysistechniquesandPROCESSmacroforSPSSandpresentsfindingsinthe topic.Andtheresearchfindingsreveal thattheapplicationoftheaboveyield managementstrategieshassignificanteffectoncustomerretention viacustomer’s perceived fairness.Managers’ decision makingand theirflexibility in the application of heyieldmanagementstrategieswasalsofoundtobeindispensableinmaintaininglasting lationshipswiththeircustomers.Customers’perceivedfairnessfullymediatesduration controlandcustomerretention.Andrecommendationsweremadeforhotelstorationallyintegratetheiryieldmanagement strategieswithcustomerrelationshipmanagementen_US
dc.identifier.urihttp://etd.aau.edu.et/handle/123456789/22720
dc.language.isoenen_US
dc.publisherA.A.Uen_US
dc.subjectCapacityManagementen_US
dc.subjectDynamic Pricingen_US
dc.subjectDuration Controlen_US
dc.subjectPriceDiscriminationen_US
dc.titleThe Effectof YieldManagement StrategiesonCustomerRetention:TheMediatingRoleof Customers’Perceptionof Fairnessin5-starHotelsinEthiopiaen_US
dc.typeThesisen_US

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