The Participation of Women Public Relation Professionals and Managers in Five Selected Ethiopian Federal Government Organizations
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Date
2018-11
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Addis Ababa University
Abstract
The research is conducted in Addis Ababa city on the federal institution of the communication affairs finance and economy cluster, infrastructure cluster and Agriculture and industry cluster. This research tries to examine the participation of women in public relation professionals as well as managers in federal government organization with case study of five selected federal institutions. Data were collected from Ethiopian Government Communication Affairs an in-depth interview conducted with senior manager about policy in order Studies indicated some factors, for instance, a study by Darare (2007) on the impact of income earning on the decision making power of women in the household. But Darare did not look into factors affecting women participation in the public relation position as an expert and managerial level. Here the research tried to answer the research question; what are the factors that affect women participation in PR position? What are the possible solutions and recommendation? The main objectives of this study is to examine the major factors affecting women participation in PR position in federal government office with specific reference office selected cluster . The researcher followed the qualitative research method. To select the clusters and the institutions researcher used simple random sampling technique with lottery system. In selected clusters there are five institutions with 34 public relation staff members in a composition of six female and 28 male. To select the samples purposive sampling technique is applied.
According to the response of interviewee and focused group discussion and observation of the five year trend analysis the researcher found out unbalanced gender composition. The participation of woman in the communication affairs cannot be seen because of different factor threatened in the entire report. In general the researcher find out the participation of Women in public relation is very low with the supporting data in the entire research report. There are 161 Federal institutions and have 499 public relation professionals, of which 122 female and 377 male professionals and heads. Among the total population 24.4% are female 75.6.Women participation in the public relation position is affected by different factors. Among these factors; educational background, culture, and organizational environment are mentioned. Ethiopian civil service minister gender based regulations are examined. There is a gap between the regulation and the practice. So the government should work on people’s attitude.
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Women Public Relation Professionals