Perception and Practice of Strategic Public Relations: Evidence from Ministry of Finance
| dc.contributor.advisor | Jemaneh PhD, Agaredech | |
| dc.contributor.author | Gashaw, Kindu | |
| dc.date.accessioned | 2021-11-23T06:49:41Z | |
| dc.date.accessioned | 2023-11-08T13:41:32Z | |
| dc.date.available | 2021-11-23T06:49:41Z | |
| dc.date.available | 2023-11-08T13:41:32Z | |
| dc.date.issued | 2021-06 | |
| dc.description.abstract | This study entitled “Perception and Practice of Strategic Public Relations: Evidence from Ministry of Finance” is based on the research questions: To what extent the public relations department of the ministry of finance is involved in strategic public relations/communication approach? How does the Ministry of Finance give value to the contributions that strategic PR/communication approach can make to the organization? And what is the perceived strategic perspective of the public relations practitioners in the Ministry of Finance? Its principal objective was to investigate the perception and practice of strategic public relations in the Ministry of Finance. The information needed for the study was collected using purposive sampling technique through key information providers, supporting documents, and focus group discussion methods. The data collected are organized into categories and analyzed against present theoretical perspectives. Based on the findings of the analysis, it was determined that the public relations/communication activity practiced by the Ministry’s public relations department is lagging in terms of the contemporary standards of strategic PR/communication. The root causes of this problem are found to be poor perception of the management to the value of strategic public relations and the practitioners perceived limitations to strategic perspectives. The analysis shows that the public relations department's role in the implementation process of the Ministry's strategic objectives is inadequate. The study is finally concluded by suggesting that the Ministry's public relations practice should be designed along with the modern approaches of strategic PR/communication. | en_US |
| dc.identifier.uri | http://etd.aau.edu.et/handle/123456789/28851 | |
| dc.language.iso | en | en_US |
| dc.publisher | Addis Ababa University | en_US |
| dc.subject | Strategic communication, Strategic public relations, Strategic thinking, Perception, Practice | en_US |
| dc.title | Perception and Practice of Strategic Public Relations: Evidence from Ministry of Finance | en_US |
| dc.type | Thesis | en_US |