Investigating the Role of Public Relations in Regional Image Building: the Case of Oromia Communication Buraeu
| dc.contributor.advisor | Gashaye Belew (PhD) | |
| dc.contributor.author | Olansis Mulugeta | |
| dc.date.accessioned | 2023-12-29T12:18:46Z | |
| dc.date.available | 2023-12-29T12:18:46Z | |
| dc.date.issued | 2022-11 | |
| dc.description.abstract | The purpose of this study was to investigate the role and practice of public relations in national image building taking the case of Oromia Regional state Communication Bureau. The study’s main focus is the organizations Communication strategy 2020 -2030.The researcher employed qualitative methodology to gather data. This included deploying purposeful sampling to select key interviewees in relevant organizations as well as systematic review of the OCB strategic communication plan 2020 -2030.The findings of this study reveal that the current communication strategy deployed by the bureau lacks significant elements pertaining to national image building. The findings have showed conclusively that despite having the mandate to engage in image building activities, the OCB has tailored its communication strategy solely for political communication purpose. This practice has put at risk the image of the region as a whole and the reputation of the organization as the public relations arm of the region.Based on these findings, the author of this paper has recommended that Oromia Communication Bureau amend its communication strategy and prioritize national image building works along political communication. | |
| dc.identifier.uri | http://etd.aau.edu.et/handle/123456789/1295 | |
| dc.language.iso | en | |
| dc.publisher | Addis Ababa University | |
| dc.subject | Public Relations | |
| dc.title | Investigating the Role of Public Relations in Regional Image Building: the Case of Oromia Communication Buraeu | |
| dc.type | Thesis |