The Relationship of Motivational and Success Factors with Entrepreneurial Success in Addis Ababa: The Case of Alliance of Ethiopian Women Entrepreneurship Program (AWEP) members

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Addis Ababa University


Entrepreneurship is increasingly recognized as an important driver of economic growth, productivity, innovation and employment, and it is widely accepted as a key aspect of economic dynamism. The role of women entrepreneurship is inevitable in any country. Motivation is a significant factor in the startup and success of the business classified as pull and push factors by previous researchers. On the other hand, there are success factors which contribute for Entrepreneurial Success. The major objective of this study was investigating the relationship of Motivational and Success factors with Entrepreneurial Success. This research is Cross-sectional field survey and causal study. It was conducted on 80 women entrepreneurs who are active members of AWEP using census. All hypothesis were tested using Pearson Correlation and Regression analysis, controlling for demographic variables of age, education, marital status, number of children, number of dependents, previous work experience, number of years as an entrepreneur, and working hours per week. While the result of the study found significant effect of pull motivational factors and success factors, there is a marginal effect of push motivational factors on women entrepreneurs’ success. Based on the Regression result; 32%, 42% and 13% of the variation of Entrepreneurial success is explained by pull motivational factors, success factors and push motivational factors respectively. Key words: Women Entrepreneurs, Motivational Factors, Success Factors, Entrepreneurial Success



Women Entrepreneurs, Motivational Factors, Success Factors, Entrepreneurial Success