Perceived Effects of Kana Television Movies on Local Culture: High and Preparatory Schools’ Students, Teachers and Administrators from Nifas-Silk Lafto Sub-City of Addis Ababa in Focus.

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Addis Ababa University


The main objective of the study was to examine opinions/attitudes of high school and preparatory school students, as well as their teachers and administrators on the influence of Kana Television movies on the local culture. The study employed mixed –method approach to research in order to be able to answer the research questions set. A mix of purposive and stratified random sampling techniques was utilized to select 363 students and 38 school teachers and administrators from government and private schools found in the Nifas-Silk Lafto Sub-city of Addis Ababa. This study aimed at identifying the perception of school communities at high and preparatory school level. Hence, data is collected through a questionnaire on the respondents‘ demographic characteristics, TV viewing habits, preferences of programs and their perceptions. A variety of Likert scale statements of opinions/attitudes meant to measure the perception of the respondents;363 students and 38 teachers and school administrators filled out the questionnaires. An interview is also conducted to corroborate the largely quantitative findings of the study. The major findings of the study indicate that most of the participants (63%) in this study are heavy viewers, while 28 % are moderate viewers of the Kana TV channel.Specifically, 64 % of the students and about 58% of teachers and administrators are heavy viewers of the channel whereas 27 % of the students, and about 40 % of the teachers and administrators are moderate viewers. About 9 % of the students and 3 % of the teachers and administrators are light viewers. The findings also indicate that Kana TV channel in general and its movies in particular are very popular among the students as well as teachers and administrators included in the study. The statistical analysis performed to compare the perception of effect of watching Kana TV movies on local culture between male and female students indicated statistically significant differences as represented in the 20 discreet statements put in a 3 –point scale. The majority of the students seem to have a favorable attitude towards Kana TV movies with regard to their impact on the culture. Most of the students from the government and private schools had homogeneity in their perception towards the Kana movies effect on local culture. The study also specifically identified the negatively and positively perceived effects of watching Kana TV movies by students, teachers and administrators. The heavy viewing students tended to have a more positive perception towards the Kana TV channel. The study makes up the part of the interdisciplinary field known as Communication/Media studies that deals with the production, consumption and effects of various media in particular, the electronic media (TV), which also draws some relevance to schooling and even culture studies.



Effects of Kana, Television Movies, on Local Culture