The Effect of Total Quality Management on Project Performance - The Moderating Role of Stakeholder Engagement: Evidence from Brewery Projects at Heineken Breweries S.C

dc.contributor.advisorDereje Abi (PhD)
dc.contributor.authorSoliyana Desalegn
dc.date.accessioned2026-11-06T04:52:19Z
dc.date.available2026-11-06T04:52:19Z
dc.date.issued2026-10
dc.description.abstractThe purpose of this study is to examine the effect of Total Quality Management (TQM) practices on project performance, with stakeholder engagement as a moderating factor in brewery projects at Heineken Breweries S.C., Ethiopia. A cross-sectional research design was adopted using a quantitative approach. Data was collected using structured questionnaires administered to project team members across the operating company. A total of 174 (90.6%) valid responses were acquired from 15 existing projects. Regression and moderation analysis was carried out to assess the causal relationship among TQM dimensions, project performance and stakeholder engagement. The results show that all independent variables have positive and statistically significant effect on project performance. In addition, stakeholder engagement showed a significant and positive effect on project performance. There was a positive and statistically significant effect on the relationship between moderating project performance and all TQM dimensions except for operation focus. Hence, the study determines that project performance is maximized when strong TQM practices are complemented by high levels of stakeholder engagement. The study adds to theoretical and applicable implications on quality management and stakeholder involvement in projects. Based on the results of the current study possible recommendations are forwarded and specific idea suggested for further research that may extend this study in wider scope and space in the brewing industry in the country. The study prompt hints to the brewing organization that in order to remain competitive among the industries, attention needs to be given to strengthening stakeholder engagement into the practice of TQM.
dc.identifier.urihttps://etd.aau.edu.et/handle/123456789/9317
dc.language.isoen_US
dc.publisherAddis Abeba Universty
dc.subjectTotal Quality Management
dc.subjectProject Performance
dc.subjectStakeholder Engagement
dc.subjectHeineken Breweries S.C Ethiopia
dc.titleThe Effect of Total Quality Management on Project Performance - The Moderating Role of Stakeholder Engagement: Evidence from Brewery Projects at Heineken Breweries S.C
dc.typeThesis

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