Assessing the Perceived Performance of Supply Chain Management - the Case of Two Brewery Companies in Addis Ababa
No Thumbnail Available
Date
2016-05
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Addis Ababa University
Abstract
In this thesis, the researcher assessed the perceived performance of supply chain
management in the case two brewery companies in Addis Ababa. The study focused
on eight supply chain performance variables, integration with suppliers,
integration with customers, ICT utilization in the supply chain management, supply
chain reliability, supply chain responsiveness, supply chain agility, supply chain
operational cost and inventory management Practice. The main objective of this
paper is to get in-depth insight about the supply chain performance in the case
breweries. The research strategy of this study is a multiple case study and the
brewery companies were the unit of analysis. Moreover, the study included first tier
local strategic suppliers and their first and second tier customers of the case
breweries to ensure the reliability of the research output. The research design
applied was mixed approach. The quantitative data was analysed using SPSS for
descriptive statistics and the qualitative data was used to further explain the
findings of the quantitative data.
The finding of the study indicates that the
downward supply chain is more reliable and flexible than the upstream supply
chain. The supply chain operation of the case breweries was perceived high. The
study also found the gap related to joint planning, forecasting and sharing of
supply chain information of the case breweries with their suppliers and customers.
This study also identified gaps in managing supply chain inventories in relation to
visibility of the inventory status along the supply chain.
In conclusion, the breweries focus on responsiveness and reliability with high
operational cost. The case brewery companies collaborate with their chain
partners only on limited areas. The level of trust is also minimal due to high
completion with rivalries. Consequently, long term demand forecast or sales
forecast are very rarely shared with channel partners. The inventory management
practice also shows potential risk of holding overstock or understock due to lack of
using standard inventory management tools consistently. The upstream supply
chain is less reliable and flexible due to limited local suppliers’ capacity as well as
long import process than the downward supply chain and that the supply chain
operational cost along the chain was considered high
Keywords: Supply Chain management performance in the brewery companies.
Description
Keywords
Supply Chain management performance in the brewery companies.