Assesing the Association Between Infant Formula Promoion and Exclusive Breast Feeding Practice among Mothers of Infants Aged 0-5 Months, Jigjiga Town, Ethiopia

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Addis Abeba Universty


Introduction: Despite the well-known benefits of breast milk, the exclusive breastfeeding practice for the first six months of life is lower than the international recommendation of exclusibe breast feeding practice in the world, in Africa and Ethiopia (3, 4 and 18) and this suboptimal breast feeding has different determinant and infant formula promotions is amongst, as different studies indicated (8, 11 and 13). Objectives: the objective of this study was to assess the association between infant formula promotions and exclusive breast feeding practice among mothers of infant aged 0-5 months, jigjiga town, Eastern harrage, Ethiopia. Methods and materials: A facility based cross sectional study design was conducted in jigjiga town of Somali regional state of Ethiopia. Sample size was calculated by using single proportional formula and the total sample size was 585 .List of facilities offering child immunization service was obtained from Somali regional health bureau then Stratification was carried out to classify facilities into health centers, hospitals and private facilities then simple random sample will was used to select facilities in which the study was conducted and systematic sampling was used to select the study subject. Data was entered and cleaned by using Epi data version 3.1 and analyzed by STATA Software version 14 software. Both bivariate and multi variate logistic Regression analyses were used to analyze the data. Odds ratio along with 95% CI was estimated to identify factors associated with exclusive breastfeeding. Level of statistical significance was declared at p value < 0.05. Result: Prevalence of exclusive breastfeeding was 54.91 %( 95% CI; 50.79-58.90.Infant formula promotion prevalence was 41.19% (95% CI; 39.13-47.27) of which the highest source of information was TV 59(24.8%). Exclusive breastfeeding were more likely practiced by mothers who had infants age 0-1 [AOR= 7.29 (1.05,50.24)],mothers who visited facilities for ANC 4 times and above [AOR=10.29 (1.41 75.12)],mothers who received PNC [AOR=4.14(1.34, 14.48)], mothers who didn’t fed their current infant from bottles on the proceeding day [AOR=10.65 (1.92 59.1)]and Mothers who didn’t fed infant formula to their previous infants [AOR=4.16 (1.17, 14.80)]. Conclusions and recommendations: The magnitude of Exclusive breastfeeding in the study area was low. The Infant formula promotions in study area was high. age of the infants, number X of ANC, postnatal care, bottle feeding practice to the infant on the preceding day, mothers experience of infant formula feeding to their previous infant were found to be significantly associated with exclusive breastfeeding but no association was found the main objective of this study which was infant formula promotions and the exclusive breast feeding. To increase breast feeding practice, ANC and postnatal care should be promoted and strengths, health care professions should discourage mothers factors that undermines breast feeding like bottle feeding and infant formula feeding during ANC visits and PNC. Health professionals should educate the Community about breast feeding and provide right information regarding to infant formula



Assesing the Association Between Infant Formula Promoion