The Effect of Business Intelligence on Organizational Performance: The Mediating Role of Organizational Characteristics: In the Case of Awash Bank S.C
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Date
2024-06-10
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Publisher
AAU
Abstract
while financial performance is a crucial aspect of firm performance, which in turn is part
of organizational performance, understanding each term helps in comprehending
different facets of an organization's success and effectiveness. Thus, the goal of this
research is to determine how business intelligence affects an organizational
performance and the effect of between business intelligence and organizational
performance through the mediating role of organizational characteristics. The study's
statistical population comprises 406 employees and managers from Awash
International Bank S.C. in Addis Ababa. The sample consists of 201 employees and
managers of this bank. The data collection method used in this study was a
questionnaire that was given out and collected utilizing a probability sampling strategy
namely stratified, proportional random sampling methods. In addition, interview
checklist was prepared to interview employees, managers and customers. SPSS 25 tool
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was used to analyze the research data. Both descriptive and inferential analyses were
applied in this work. Research findings and data analysis with correlation matrix and
simple regression analysis show that business intelligence and organizational
characteristic improve firm performance in banking industry. The results also
demonstrate the mediating roles (organizational characteristic) that business
intelligence and organizational performance. The findings show that highly improved
business intelligence levels lead to improved firm performance through business
intelligence. Maintaining viability and increasing firm profitability in today's fast-paced
and competitive business environment requires managing and optimizing corporate
performance. Effective company performance management will integrate
organizational characteristic and business analytics to access performance.