Effects of Business Level Strategies on Performance of Private Commercial Banks in Ethiopia

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The general objective of this study was to assess the effects of business level strategies on performance of private commercial banks in Ethiopia. The research has quantitative nature. To accept or reject the research hypothesis relevant questions by means of questionnaire were created and distributed to the survey's respondents. Self-administered questionnaires were used to gather primary data, and they were distributed through non random sampling technique. An explanatory research design was used. The hypotheses were examined using multiple regression analysis and Pearson's product moment correlation analysis. The result showed that there was a positive significant effect of cost leadership, differentiation, focus and combination strategy on performance of Private Commercial Bank. Therefore, from the outcomes and conclusions, it is suggested that the management and professional staffs of Private Commercial Banks in Ethiopia should enhance their performance by improving the management of: economies of scale, supply of quality and superior products to their customers, give close attention to unique customer preferences, monitoring of combination strategy and more investment in business level strategies.



Business Level Strategies