Effects of Business Level Strategies on Performance of Private Commercial Banks in Ethiopia
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Date
2023-06-04
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A.A.U
Abstract
The general objective of this study was to assess the effects of business level strategies on
performance of private commercial banks in Ethiopia. The research has quantitative
nature. To accept or reject the research hypothesis relevant questions by means of
questionnaire were created and distributed to the survey's respondents. Self-administered
questionnaires were used to gather primary data, and they were distributed through non
random sampling technique. An explanatory research design was used. The hypotheses
were examined using multiple regression analysis and Pearson's product moment
correlation analysis. The result showed that there was a positive significant effect of cost
leadership, differentiation, focus and combination strategy on performance of Private
Commercial Bank. Therefore, from the outcomes and conclusions, it is suggested that the
management and professional staffs of Private Commercial Banks in Ethiopia should
enhance their performance by improving the management of: economies of scale, supply
of quality and superior products to their customers, give close attention to unique
customer preferences, monitoring of combination strategy and more investment in
business level strategies.
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Keywords
Business Level Strategies