Orientations of Peace Journalism in Selected Ethiopian Newspapers

No Thumbnail Available



Journal Title

Journal ISSN

Volume Title


Addis Ababa University


The stud y aims to investigate orientations of peace journalism in se lected newspapers in Ethiopia: Addis Ze men, Reporter (Amharic) and Addis Admass in 2012. Since th e emerge nce of press in E thiopia, media outlets mo stl y serve as a battle field for power elites. The study tries to examine how med ia address peace/conflict in te rm s of their content ori entation and their practitioners ' view towards peace journalism. Th e stud y emp lo ys Galtung's (1968) peace journ ali sm assumption, w hi ch says that if med ia played a role in promoting war and spre ading violence why would it not contribute to en d vio lenc e and build peace, as it s theoretical framework. It uses both quantitative and qualitative methods. Using multi-sta ge sampling technique 160 conflict/peace related news storie s and ed itorial articl es were found from 66 newspaper issues randomly selected from the three newspapers. The technique used to analyze the stories is content analysis . On the other sid e, in-depth interview was held with 14 purpose ly selected informants. Results of the study reveal that print medi a outlets in Ethi opia pa y little attention to peace oriented issues both in their outputs' (contents') orientation and th e ir practitioners' attitud e toward s peace journalism. Analyzed contents remain more of war oriented, with confl ict affi li ated reporting approach (s tyle) and do minantl y conflict story fram in g. Most stories investigated are wa r, prop agand a and elite oriented with zero -sum outcomes. The y also concern on single events (incidcnts) havin g visible effects caused by differences amo ng conflicting parties, in a ve ry reactive and partisan manner. In line with this most stories use vilifying language sometimes co ined by few power elites in their reports. Besides, most media practitioners in Ethiopia lack cle ar understanding an d enou gh awarene ss on peace journali sm bas ic concepts. In general the ne wspapers do not look at a departure from the trad ition al (war orie nted) way of covering news stori es. It is concluded that medi a houses themselves have limited conunitment as we ll as intell ec tu al capac ity to develop peace oriente d press.



Peace Journalism, Selected Ethiopian Newspapers