Critical Analysis of EBC News Room Landscape for Peace and Nation Building Since the 2018 Political Reform in Ethiopia

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Addis Ababa University


This thesis critically analyzed Ethiopian media landscape for peace and nation building in conflict situation since the political reform in 2018 by critical analyzing EBC Newsroom. The purpose of the present study was to assess how EBC ‘Prime time’ news reporting is promoting peace and nation building. Document analysis was obtained from fifty four political news broadcasted from April 1, 2018 to March 30, 2018 focusing on peace and nation building. Purposive and systematic sampling methods were used in the study to get enough information. In-depth interview was also conducted with 15 respondents from the EBC. The quantitative data were analyzed by using Statistical Package for Social Sciences (SPSS). The major findings of the study showed that, EBC almost did not pay much attention to cover issues of peace promoting news since the 2018 political reform. The study also indicated that the journalists working for EBC have been facing internal challenges that hinder them to report issues of promoting peace and nation building. The finding also show that , the employees of EBC lack the required professional freedom appropriately to perform their professional duties and lack freedom to shape public attitudes and opinion in favor of peace and nation building during conflict. Based on finding, recommendations are forwarded



Ethiopia Media landscape, Peace and Conflict