Public Trust in the Ethiopian Mainstream Media: Addis Ababa’s Public in Focus
| dc.contributor.advisor | Lencho, Negeri (PhD) | |
| dc.contributor.author | Kebede, Girmachew | |
| dc.date.accessioned | 2018-06-28T10:28:38Z | |
| dc.date.accessioned | 2023-11-08T13:37:35Z | |
| dc.date.available | 2018-06-28T10:28:38Z | |
| dc.date.available | 2023-11-08T13:37:35Z | |
| dc.date.issued | 2013-12 | |
| dc.description.abstract | It is argued that trust in media is a necessary condition for trust in other political and social institutions. Hence, this study attempted to assess Addis Ababa’s public level of trust in the Ethiopian mainstream media; analyze why the public either trust or mistrust the mainstream media; and identify which media—the private or the government in general —garners trust more and why. To this end, A Multiple Factor Model of Trust in News Media was employed as a theoretical framework. A triangulation of quantitative and qualitative methodology was used to conduct this research, while quota sampling and accidental sampling which are non-probability sampling methods were employed to select samples. To gather the necessary data the research employed questionnaire. Questionnaires were administered for 400 (300 of them were selected for the study) selected participants. The result of the study revealed that only insignificant number of the sample (3.3%) population has a “lot of trust” while 44.3 percent said they have “some trust.” This shows that the majority (50.7%) of the respondents either don’t have trust that much or they never have trust in the country’s mainstream media institutions. The reasons respondents mentioned for not having a trust in the media include: the media focus on issues which are not relevant to the public; the media are either sided with the government or opposition political parties; the media do not report issues truthfully; and the media lack journalistic professionalism. The private media were chosen as more trusted than the government owned media by majority (74.5%) of the respondents while 20.1 percent of the participants of the study trusted the government media more. Most of the respondents mentioned that they trust the private media not because of its (own) qualities but because they don’t trust the government media. The research has also found out that Sheger FM is the most trusted media institution for the majority of the respondents while ETV is the least trusted. | en_US |
| dc.identifier.uri | http://etd.aau.edu.et/handle/123456789/4607 | |
| dc.language.iso | en | en_US |
| dc.publisher | Addis Ababa University | en_US |
| dc.subject | Ethiopian Mainstream Media | en_US |
| dc.title | Public Trust in the Ethiopian Mainstream Media: Addis Ababa’s Public in Focus | en_US |
| dc.type | Thesis | en_US |