Analysis of Organizational Communication Practice: Ethiopian Airlines in Focus
No Thumbnail Available
Date
2014-12
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Addis Ababa University
Abstract
This study was an attempt to analyze how organizational communication of Ethiopian
Airlines was functioning. As it is becoming known, organizational communication has
been an important tool to achieve organizational objective. However, organizational
communication of Ethiopian never been studied. Therefore, this thesis studied
organizational communication practice of Ethiopian Airlines. The study employed both
qualitative and quantitative research method to find out Ethiopian perfonnance in this
regard. Questionnaires distributed to three hundred eighty-one employees of Ethiopian
airlines. In addition, interview also conducted with the head of employees' engagement
office of Ethiopian Airlines. The findings indicated that Ethiopian employees are very
much aware of the significance of communication in their day-to-day activity. Moreover,
the policy that guides the practice of intemal communication encourages employees to
engage in honest and effective di scussion. However, the findings showed they are not
effectively engaged in cormnunication; as a result, most employees are not happy by
performance on intra-organizational communication their company. Even if Ethiopian
has, a solid ground to have effective communication but it fai led to deliver the needed
practice in the company. This study concluded based on the findings of this research. In
the end, recommendation forwarded that researcher think helpful for the betterment of
organizational communication in Ethiopian airline.
Description
Keywords
Organizational Communication Practice, Ethiopian Airlines in Focus